ARCTERYX KOREA
ALPHA SV CONTENTS Film & Photography
Co-directed @lighten climbing
Video @lighten outdoor Production
Drone @lighten outdoor Production
Arc’teryx Alpha SV Jacket의 ‘극한 퍼포먼스’를 실제 등반가의 서사와 필드 촬영으로 풀어낸 다큐멘터리 프로젝트. 메인 필름과 숏폼/사진 에셋으로 구성해 캠페인 채널 확장에 활용 가능하도록 설계했다.
Arc’teryx Alpha SV Jacket is a documentary project that captures the jacket’s extreme performance through the story of a real climber and on-location field production. The final deliverables include a hero film along with short-form videos and photo assets, designed for scalable use across campaign channels.
